‘Like to download’ has been one of the biggest motivations for artists to install Facebook tabs on their pages… until now.
If you don’t already know, the ‘like to download‘ apps across Facebook have now been completely banned (or are still on artist’s pages, but are openly available even if you don’t ‘like’ the page), and for good reason. If you haven’t already read about it, this is what Facebook had to say to it’s users regarding their new terms of service update:
“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page”
This took place in November 5th of 2014.
So today we’re going to do a quick comparison on how the (now dead and put to rest) ‘like to download’ app stacked up against Tracktasia, and why Facebook made the right decision, giving our old mate ‘like to download’ the boot.
1. Not being able to listen to tracks before downloading
Good old ‘like to download’ never wanted to give you even a taste of the track you were getting into bed with before you could ‘like’ it.
So one of the main pitfalls of like to download scripts floating around Facebook were that they didn’t have a play bar which active listeners could hear the track before downloading it. This resulted in people coming to DJs and Producer’s Facebook pages, ‘liking’ the page, ‘downloading’ the track, playing it for the first time and then ‘unliking’ their page just as fast. All because they didn’t actually hear the track before hand. Pretty pathetic hey?
Facebook goes on to explain that the reason they implemented the change was:
“To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike”
In this case – they want to strengthen the relationship between artist and listener so they don’t just forcefully extract a cheap ‘like’ from your listeners hands, or new visitors who are looking to see what your music’s like.
NOW: Tracktasia makes sure every TrackPage visitors can listen to the song before wanting to follow then download it.
2. Only limited to Facebook
A big issue in itself was that the ‘like to download’ scripts were just that, only available for ‘liking’ a Facebook page. What about other platforms out there?
While Facebook is a huge social media platform with a mammoth amount of users, it’s a worry that artists were investing all their resources on what we like to call ‘rented’ land. Which essentially means that Facebook could change their T&Cs at any moment, while you have all your eggs in one basket.
It’s a big risk right?
So the market has been begging for a service which sits in between the big social networks and works in favor of the artist. This means, even if SoundCloud, Facebook, Twitter … any big social media platform decides to make changes or stop supporting the growth of artists, you’ll be able to do the same without being too worried.
NOW: Tracktasia is always up to date and working on adding more and more ways for you to build your audience online and make an impact. The current platforms which are supported include: SoundCloud, Twitter and Instagram with more coming soon.
3. One design fits all download pages
This one’s a biggie that we noticed, which failed across the board.
All these like to download Facebook apps floating around were built for the convenience of the artist.
Creating a track which sounds good is a hard enough feat to accomplish already, but when you plonk it onto a Facebook tab like every other artist, the likelihood of someone downloading it and listening to it is very low.
So these like to download apps on Facebook didn’t really grasp the concept that each track requires it’s own design
Let’s use ‘artwork’ for a track as an example.
Would you use the same artwork across all your music? No.
So why would you share your music the same way online? Listening and finding music is a great experience that you want your listeners to go through. So that when they land on your track, you’ve got the highest chances of them downloading your song, joining your fan base and enjoying the track you’ve produced.
NOW: Tracktasia has multiple TrackPage designs added to its library so you can choose whichever template you like to share your track. We’re adding more and more all the time.
At the end of the day…
You need to make sure you’re working hard to build your fan base using a proven and working social media strategy.
Ask yourself what your goals are and how you can achieve them.
Now it’s over to you.
What was your experience using Facebook’s like to download plugins?
What types of features are you looking for in a new and improved ‘follow to download’ software like Tracktasia?